Marketing teams today juggle digital ads, email campaigns, social content—and yes, print. From direct mail to event signage to donor reports, printed materials still play a vital role in multichannel campaigns.  But if you don’t speak the language of your print vendor, it’s easy to miscommunicate, stall projects, or blow your budget. Our guide is designed to give marketers a working knowledge of print terms so you can ask smarter questions, approve projects faster, and keep quality high. How to

These days, attention spans are measured in seconds and brand loyalty is harder than ever to secure. Generation Z represents both an extraordinary challenge and opportunity for marketers. Born between 1997 and 2012, this demographic wields $450 billion in spending power and approaches content consumption, brand relationships, and purchasing decisions in ways that defy traditional marketing approaches. At Fenway Group, we’ve spent 25 years perfecting the art of multichannel marketing, and we’re uniquely positioned to help your brand connect with