Each day, non-profit organizations navigate unique challenges in donor acquisition, retention, and engagement, all while working with limited resources. That’s why a strategic multichannel marketing approach is essential for maximizing impact while maintaining cost efficiency.  At Fenway Group, we’ve partnered with numerous mission-driven organizations across Boston and beyond to help them amplify their message and achieve fundraising goals through integrated marketing solutions. Why Is Donor Engagement Essential for Non-Profit Sustainability? As the landscape for non-profit funding continues to evolve, strategic

In an era where digital metrics dominate marketing discussions, the art of measuring direct mail success has evolved into a sophisticated science. Today’s marketers are discovering that traditional response rates only tell part of the story. By combining time-tested metrics with cutting-edge analytics tools, businesses can now track the complete journey of a mail piece, from the moment it lands in a mailbox to its role in driving both online and offline conversions. As direct mail experiences a renaissance in

Glance at any printed material today, and you’ll likely spot the familiar square pattern of a QR code waiting to be scanned. These digital gateways have evolved from a technical novelty into an essential marketing tool, fundamentally changing how brands engage with their audiences. At Fenway Group, we’re helping businesses harness this technology to create seamless connections between their print and digital presence. Bridging Physical and Digital Worlds The marriage of print and QR codes offers unique advantages in today’s