Each day, non-profit organizations navigate unique challenges in donor acquisition, retention, and engagement, all while working with limited resources. That’s why a strategic multichannel marketing approach is essential for maximizing impact while maintaining cost efficiency.  At Fenway Group, we’ve partnered with numerous mission-driven organizations across Boston and beyond to help them amplify their message and achieve fundraising goals through integrated marketing solutions. Why Is Donor Engagement Essential for Non-Profit Sustainability? As the landscape for non-profit funding continues to evolve, strategic

In an era where digital metrics dominate marketing discussions, the art of measuring direct mail success has evolved into a sophisticated science. Today’s marketers are discovering that traditional response rates only tell part of the story. By combining time-tested metrics with cutting-edge analytics tools, businesses can now track the complete journey of a mail piece, from the moment it lands in a mailbox to its role in driving both online and offline conversions. As direct mail experiences a renaissance in