As businesses increasingly prioritize sustainability, the printing and marketing industries are undergoing a remarkable transformation. At Fenway Group, we’ve been at the forefront of sustainable printing practices since our inception, and we’re excited to share our comprehensive guide to creating environmentally responsible marketing materials that make an impact while minimizing environmental footprint. Understanding the Environmental Impact of Traditional Marketing Materials Traditional printing and marketing materials have historically contributed significantly to environmental challenges through resource consumption, chemical usage, and waste generation.

Every day, thousands of marketing messages flash across our screens, competing for attention in an increasingly crowded digital landscape. Yet, in our headlong rush to digitize everything, an ironic truth has emerged: print’s power to capture attention and drive action hasn’t diminished. It’s actually intensified.  This isn’t mere nostalgia at work. The science of how our brains process information reveals that physical marketing materials engage our neural pathways in ways that digital pixels simply cannot match. So, while screens proliferate,

As healthcare systems continue to grow and evolve, maintaining a cohesive brand identity and streamlined communication across large, decentralized networks has become increasingly challenging. At Fenway Group, we understand the unique needs of hospital networks and have developed a comprehensive suite of services tailored to support these complex organizations.  With over 25 years of experience partnering with major healthcare providers, we offer innovative solutions that keep your brand consistent, your messaging on point, and your operations running smoothly. Trusted Branding