If there is one industry that stands out in the great cities of Boston and Cambridge, it must be Life Sciences. Our Hospital, Med Tech, Research and Laboratory clientele are breaking new ground at staggering frequencies. Our ability to stay in lock step with their communications and marketing needs is central to our value proposition.
In 2015, Cambridge, MA startup Glympse Bio needed a comprehensive brand identity that included a logo design, brand guideline and a variety of business communications assets.
The creative team at Fenway Group quickly launched into a discovery phase that examined their industry as well as their unique technological solutions.
Create a brand icon that reflects a precise approach to noninvasive disease monitoring through bio-marker technology.
By name, the idea of obtaining detailed “glimpses” into the human body became a theme that drove the development of several design options. From these initial looks, the concept of how something can be so simple when examined so closely rose to the top. The elegant and uncluttered brand icon design reflects how easy it can be to see markers under magnification.
Once the logo icon was created, making sure it complied with every business communication application was critical to the speed of their launch. Business cards, document templates and diverse digital assets were created alongside of a clear set of brand guidelines.
ADDITIONAL CASE STUDIES
Factor Bioscience | Logo Design, Product Brochure