CAMPAIGNS

With a clear and focused mission to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and well-being for all, Harvard Medical School has become one of our most valued and collaborative clients.

Google Ads Campaigns

Understanding how Google Ads work and how to make them perform best is our specialty. By setting keywords, metadata and carefully worded and placed ads, Fenway Group increased views and website traffic measurably…and that increased course registration beyond expectations.

Challenge:

Support the various training seminars for Summer and Winter, providing printed materials, promotional media and online presence.

Solution:

It began with a course catalog that quickly evolved into several registration supporting printed materials. As we headed into the 2019 Summer Seminar Series, Fenway Group conducted several intimate interviews with course instructors and attendees. Promotional videos were created to drive registration for the Psychopharmacology sessions.

Detail:

When dealing with highly sensitive material such as Psychopharmacology, it was critical that our production crew operated with the utmost sensitivity and professionalism. Maintaining the seriousness of the subject matter, while uplifting the energy into an engaging program was both challenging and rewarding.

The Rhode Island Public Radio Station that serves community first, with relevant content, perspectives and news reporting that speaks to their “wildly diverse” listeners.

Social Media Campaign

Through our detailed analytics reporting, we uncovered where The Public’s Radio’s most engaged audience was. Then, we shifted our marketing efforts and budget to focus on that platform with sponsored posts that drove donations to exceed their goals.

Challenge:

Create an immersive campaign that will support fundraising drives throughout the year. Reflect the unique qualities of both The Public’s Radio programming and their listeners. Extend this campaign across multiple channels to reach the entire Rhode Island community.

Strategy:

Present a metaphoric idea that we are all as diverse as the animal kingdom can be. Although we may be quite different in one regard, we are all unified in many others. “Our Listeners Are Wildly Diverse” is a commentary on the uniqueness of humanity, compositing wild animals and average people in dramatic and sophisticated portraits. Extend the narrative of the campaign throughout the year with supplemental ideas: “Be heard. Not part of a herd.” “It’s a jungle out there”.

Solution:

The campaign begins with a direct mail piece featuring a single animal character paired with a relevant social identity that reflects both the community and the intent of TPR’s programming ideology. Each channel launch was carefully timed so direct mail, email and social media posts are in sync and supportive of the entire campaign concept. At the end of the campaign, members will receive the full image of all 9 characters with a special Thank You message.

Detail:

The Fenway Group team worked collaboratively with TPR to develop the design, content and deployment of this multi-channel campaign. Measuring performance in the digital space and reacting to strategic deployment and messaging affects, Fenway group designed, tested and deployed the campaign for maximum performance in each channel, ensuring the experience was engaging and returning maximum results.

The K-8 Reform Jewish Independent School has been a Fenway Group client and partner for many years. As Fenway Group continues to support their messaging and enrollment initiatives, our two organizations begin to move in perfect sync with each other.

Direct Mail

The Inspiring More campaign began with a direct mail piece. This engaging quad-fold brochure not only introduced the campaign concept, but also launched the many marketing pieces that followed, supporting recruiting, fundraising, and school spirit messages.

Challenge:

The Rashi School puts their students and families first. In doing so, they needed a campaign that would build unity and growth within their community. Their core values of learning, Justice, Community, Respect and Devine Spirit needed to be expanded into a new campaign message that spoke to the daily mission of inspiration. But how to reach those families across mail, email and social media was new frontier for the school. Each family reached across each channel required a unique spin on the campaign promise.

Solution:

Taking the idea of “Inspiring More”, the Fenway Group built a campaign of words and images that touched the hearts of the entire community. The campaign spanned direct mail, email and social platforms, but the magic was in the message itself. Rashi inspires MORE and defining what MORE was created the harmonic tones of the concept. With each idea paired with Inspiring, the message became clear that Rashi was more than just a school.

Detail:

The initiative set off to inspire an awareness campaign took on a new life in annual fund raising as Inspiration to do MORE became inspiration to GIVE more.