Brand
Guidelines

Logo

Icon

Usage

Typography

Palette

Ads

Primary LOGO

In order to reinforce brand consistency, the primary logo (full color) should be used whenever possible.When printing restrictions prevent the use of the primary logo, a one color option should be used.When appearing on a dark background, the knocked-out logo should be used.

ONE COLOR

KNOCKED-OUT

Secondary LOGO

(STACKED) 

Our secondary (stacked) logo can be used in layouts where the primary logo does not fit properly. The guidelines remain the same.

ONE COLOR

KNOCKED-OUT

Primary ICON

In order to reinforce brand consistency, the primary logo (full color) should be used whenever possible.When printing restrictions prevent the use of the primary logo, a one color option should be used.When appearing on a dark background, the knocked-out logo should be used.

ONE COLOR

KNOCKED-OUT

OUTLINE

OUTLINE KNOCKED-OUT

Logo
USAGE

Allow for space around our logo equal to the width of the “N”. Avoid crowding our logo with images, text, or the edge of the page.

When using our logo at reduced sizes, do your best to preserve detail.

In special cases the logo icon can be used by itself as a graphic element.

YES

NO

Don’t change the colors of the logo outside the approved brand colors.

Don’t change the font of the logo.

Don’t stretch the logo.

Don’t add gradients to the logo.

TYPOGRAPHY

Our main typeface is Barlow. Barlow has several weights and styles, but please use these three in most instances. If Barlow is unavailable, (for instance, on a Windows machine) Arial can be used as a substitute font.

Barlow Bold – Title and Headlines

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 # & ? % ! @

Barlow Regular – Body Copy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 # & ? % ! @

Barlow Semi-Bold – Emphasis

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 # & ? % ! @

Arial Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 # & ? % ! @

Arial 

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 # & ? % ! @

Color
PALETTE

Our primary colors are PMS 2955
and PMS 200. Our seconday colors
are PMS Cool Gray 6, PMS 544, and
PMS 7466

PMS 2955

PRIMARY

PMS 200

ADVERTISING

Please use this layout for advertising. This can be tailored based on the audience you are trying to reach. For most general ads, “Creative Lives Here” should be the center phrase.