Presentations that Leave a Lasting Impression on your Audience

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Creating effective content – whether it be for an annual corporate presentation or a weekly internal team review, there are tips and tricks to creating effective and memorable content using PowerPoint presentations.

This article will offer a variety of tips and tricks to create an impactful PowerPoint presentation. Impactful PowerPoint presentations are a successful way to communicate a message in a memorable way. PowerPoint presentations can be very compelling when done right and is a great way to deliver your message in a clear and concise manner.   What makes a good presentation GREAT? A compelling presentation will engage your audience and keep them focused. Here are some tips for delivering an impactful Powerpoint Presentation.

Animated picture of a girl sitting with her legs crossed on the ground holding her head because she has Information Overload.

Information overload happens when a presenter puts too much information for an audience to process quickly. Avoid information overload by only writing the main points and talking through the details with your audience, not at them!

1. Less is more with Powerpoint! Be careful of information overload

The most common PowerPoint presentation mistake is placing too much information on a single slide. This can result in a presentation that is too dense and difficult to follow. Why is it called a slideshow? It’s fluid and the presentation is meant to go from slide to slide quickly. A presentation is not a word document so try not to treat your slides as such by keeping them sliding.

2. Where design and Business meet: Consistency

PowerPoint presentations need to be visually compelling, and the content needs to flow in a uniform and cohesive manner. The number of slides allotted for your presentation should be carefully considered so as not to overwhelm your audience. Time is precious and your presentation should value that principle.

3. Clarity Who Is Your Audience And What Are You Trying To Say?

Who Are Your Audiences And What Are You Trying To Tell Them? Every presentation should have a clear objective. Determining an objective will help your presentation stay focused and pertinent to your audience. Try to use pertinent examples or case studies that reflect the same industry or business to whom you are presenting.  

Wood table with different colored paint tins, ready to create.

Visual Structure: A clean, consistent and straightforward design will help you create an impression with your audience. Visually captivating slide presentations can engage and captivate your audience. Design each slide with the same fonts, color schemes, images, and layouts to allow the focus to be on the content. Use master pages to ensure consistency per slide. Key design tips:Photo of a person with an Ipad and a Desktop computer comparing color swatches as a part of the design process.

  • Use only one or two fonts that have a regular style, an italic and a bold
  • Emphasize only one or two things per slide using bold or italics or colored text. More than that and it will no longer be effective
  • Use icons for particular sections in the upper right-hand corner. That will keep the sections of your presentation clearly delineated.
  • Use some humor! If appropriate, find a cartoon or an animal picture that gives the viewer a break from heavy concentration

Verbal Structure: Avoid using unnecessary visual aids. Too many visuals can confuse your audience and distract them from the content that is being presented. The more complicated the information, the more difficult it is for an audience member to connect what is being said with their own knowledge base.  

Make an impression that lasts! It’s also important to note the tone of your presentation ie. If something exciting is being presented then the presenter should reflect that excitement.

Connect and Respect

Photo of a microphone focused with a blurred background of empty chairs.

Focus is important when presenting! Your audience should be focused on you and your presentation as a whole, not just your presentation.

Engaging your audience with eye contact and your overall energy is important. Keep your audience interested in what you are saying by asking questions when possible, or throwing out a few pithy facts to back up your statements. Make a game of it! Read a fact and ask if it’s true or false. Take a poll. Any way you can engage and interact with the people in the room is by keeping them from falling asleep, checking their smartphones, or taking a walk and never coming back.


Know your main points and emphasize them with your voice and the amount of time you spend on them. Speak with clarity and confidence during your presentation. IMPORTANT – NEVER just read the bullet points straight from the PowerPoint. Paraphrase in your own language and use colloquial phrases that show you’ve done your homework. Lastly, leave time for questions and answers. It requires being comfortable with not always knowing the answer. Don’t worry, just say “Great question, and I’ll get back to you about that.” And make sure you do!

Interested In How Fenway Group Can Craft Perfect Presentations For You?

Fenway Group works hard to make our clients happy! Fenway Group offers more than just design impactful presentations. Our team is more than happy to help with all your creative needs. Strategic communication is key to effective and precise targeting of the correct audience for your event, product, or service. Fenway Group can assist with,  

  • Multichannel marketing campaigns 
  • Brand development or refresh  
  • Video production and editing 
  • Print and bindery services 
  • Displays and Exhibits
  • And so much more!

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